LG Presents Mobility Concept Vehicle at CES 2025

SEOUL, South Korea—LG Electronics (LG) plans to showcase an innovative, new solution that extends the convenience and comfort of the LG AI Home into mobility spaces at CES 2025. The “Lifestyle Solution for Mobility” concept vehicle, on display at the company’s booth, will introduce the LG Mobility Experience (MX) platform. This mobility space solution integrates a full suite of LG’s smart life solutions to create a connection between mobility and the AI Home, offering new lifestyle experiences, LG said. 

LG’s MX platform creates a multifaceted, multipurpose space. Using a modular package system, the platform integrates LG’s innovative appliance hardware and artificial intelligence (AI) technologies to transform the vehicle cabin into an adaptable environment. This space functions as an extension of the home, a private media lounge or a creative studio, unlocking “space-as-an-experience” opportunities for potential customers.

The MX platform aligns with prevailing auto industry trends and customer preferences, which are shifting away from traditional notions of transportation and toward the idea of vehicles as a personalized lifestyle space. The platform offers a tailored lifestyle experience where the latest products, AI solutions and services work together to support user comfort and convenience.

The MX platform features a dual-cabin design: a front driver’s cabin and a rear customizable experience space. Users can configure this versatile space in different ways, such as dividing it into multifunctional zones or converting it into a hyper-personalized lifestyle space complete like a creator studio, business lounge or separate zones for relaxation and hobbies. The modular design makes it possible to equip the rear cabin with various appliances, allowing users to select combinations that meet their particular needs and preferences. LG plans to offer the MX platform as a subscription service, making it accessible to a broader audience.

Powered by LG’s AI Home solution, ThinQ ON, the MX platform lets users tailor conditions inside the vehicle and enjoy helpful lifestyle services such as daily schedule management and information briefings. Additional services from external providers—including food and beverage orders, laundry and hotel booking—can be integrated to expand and enrich the user experience.

Visitors to LG’s booth at CES 2025 can explore the MX platform in the “Lifestyle Solution for Mobility” experience space. This space will showcase highly customizable space solutions and mobility lifestyle solutions, featuring LG’s state-of-the-art appliances and Internet of Things devices. It will offer a preview of the future of mobility and connected hybrid living spaces, LG said.

“The innovative MX platform, based on the concept of “Space-as-an-Experience,” leverages LG’s strength in appliances and AI Home technology to present a new direction for mobility experiences,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “Pursuing our Zero Labor Home vision, we will continue to connect and expand customer experiences across all aspects of daily life.”

Visitors to CES 2025 from Jan. 7-10 can experience all of LG’s latest innovations, including the MX platform, at the company’s booth (#15004, Las Vegas Convention Center).