Lansinoh Launches New NaturalWave Breast Pump

HME Products

ALEXANDRIA, Virginia—Lansinoh, a provider of breastfeeding and maternal care products, announced the launch of the NaturalWave Double Electric Breast Pump.

The NaturalWave Double Electric Breast Pump incorporates NaturalWave flutter technology, which is designed to encourage multiple let-downs per session for effective pumping and maximized milk output. Lansing said in early product testing, 79% of moms reported improved let-downs and consistently expressed more milk.

“At Lansinoh, we believe moms deserve the right tools and support to navigate their feeding and pumping journeys with confidence,” said Julie Kelly, president of Lansinoh North America. “With the NaturalWave Double Electric Breast Pump, we’re delivering more than hospital-strength suction; we’re offering a premier solution where our innovative technology mimics baby’s natural tongue fluttering vibrations to feel closer to breastfeeding while gently and comfortably emptying your breasts, helping you maximize your milk supply.”

The NaturalWave Double Electric Breast Pump includes:

  • Hospital-Strength Power: Provides hospital-grade suction with 12 adjustable strength levels and 2-phase technology.
  • Baby-Inspired Pumping Styles: Features three distinct pumping styles and a dedicated vibration mode for stronger, consistent stimulation.
  • Inclusive Fit: Includes five flange sizes (17 millimeters–28 millimeters) in the box—more than leading competitors—to help parents find an optimal fit and reduce issues that can impact supply.
  • Integrated Pumping Guidance: Includes “Pumping Tips: 4 Ways to Pump” to help parents design effective sessions, such as power pumping, from their very first use.
  • Quiet and Portable Design: In market research, users highlighted the pump’s quietness, lightness and portability as significant advantages over their current pumps.
     

The NaturalWave Double Electric Breast Pump is now available on Lansinoh.com and Amazon, retailing for $219.99. The product will also be available for purchase in select Target stores beginning Monday, Feb. 16. The pump will be available through durable medical equipment providers as an upgrade option.

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