Jet Health Appoints Kara Craig to VP of Personal Care

BOISE, Idaho (October 25, 2021)—Jet Health, Inc., a regional provider of home health and hospice services, announced the appointment of Kara Craig to the newly created position of vice president of personal care.

In her new role, Craig will oversee all personal care programs for Jet Health, which currently includes the provision of nonmedical personal care services, generally to assist patients with activities of daily life. Personal care may include, but is not limited to, homemaker duties, light chores, home maintenance, respite care, case management and companionship. Her responsibilities in this new capacity include oversight of administrative staff, increasing brand awareness, expanding Jet Health’s network of caregiver employees at each location, homecare regulation compliance and growing and strengthening personal care programs across the company’s service areas.

This appointment marks a promotion for Craig as she served as executive director since April 2020 for First Choice Home Health and Hospice, a Boise, Idaho-based home health and hospice company owned by Jet Health, Inc. In this capacity, she oversaw all programs for First Choice across the Treasure Valley (Idaho) market. First Choice became a Jet Health company in April 2019. Prior, Craig was the hospice administrator at First Choice for ten years. She has more than 32 years of experience in administrative leadership positions, including 14 years serving as chief executive officer of the Children’s Home Society of Idaho.

“My goal as head of the personal care division at Jet Health is to help further strengthen the programs that currently exist within the Jet Health system. Additionally, in my new role, I will strive to grow and expand our personal care offering and programs into all the markets where we currently provide home health and/or hospice services, which equates to seven locations across four different states. Over the years serving in this dynamic industry, I have built an expertise in the delivery of community-based home care, which encompasses personal care. I look forward to continuing to fortify Jet Health’s place in the market,” Craig said. 

Stacie Bratcher, Jet Health chief executive officer, added, “Kara has continually demonstrated her capabilities, industry knowledge and related contacts. Her contributions to our hospice program have helped enhance our offering to date, and with this promotion, we believe she will further elevate our personal care services. We look forward to the impact she will have on the expansion of our personal care offering in the key markets Jet Health serves, which include Idaho, New Mexico, Colorado and Texas.”

Craig, a Boise native, graduated from Boise State University with a bachelor’s degree in interpersonal communication and earned a master’s degree in psychology from Pepperdine University. She currently serves as a board member of the Idaho Health Care Association. Previously, Craig served on the board of the Boise Downtown Rotary Club, Idaho Association of American Mothers, and HAPPEN (Healthcare Associates Providing Positive Education and Networking).

For more information, visit jethealthinc.com.