Integrity Expands Health Coverage Solutions for Seniors by Partnering with MediSource

DALLAS—Integrity Marketing Group, LLC (“Integrity”), a distributor of life and health insurance, and provider of wealth management and retirement planning solutions, announced it has acquired MediSource, an independent marketing organization (“IMO”) based in Little Rock, Arkansas. As part of the acquisition, Richard Dale Roulston, president of MediSource, will become a Managing Partner in Integrity. The financial terms of the acquisition were not disclosed.

“We are committed to helping Americans prepare for the good days ahead by having the best products and services for their individual life, health and wealth needs,” said Bryan W. Adams, co-founder and CEO of Integrity. “It’s clear the MediSource team embodies Integrity’s mission, which makes them ideal partners. MediSource is dedicated to creating deep connections with the people they serve and truly changing their lives for the better. We are excited to help successful leaders, like (Roulston), take full advantage of the opportunities available through partnership. Joining Integrity means gaining access to shared services, resources and technology that will help him and his team grow their business and meet the health care needs of even more Americans transitioning into retirement. We are looking forward to having MediSource part of the Integrity family.”

With more than two decades of experience in the Medicare industry, Roulston and his team understand how crucial health care insurance is when completing a client’s retirement plan. MediSource guides seniors through the transition to Medicare, providing a simplified experience that aims to ensure each senior gets coverage that fits their specific needs. MediSource continues to experience significant growth each year, serving thousands of clients annually through its team of agents.

“I’ve always tried to be on the front end of industry changes, and I quickly realized many of the most successful agencies in the industry have found immediate and lasting value in partnering with Integrity,” said Roulston. “Integrity’s technology is leading the way, and I’m thrilled to now offer impactful resources such as MedicareCENTER to my agents. Like any business owner, I want to be efficient with my time. Integrity helps us maximize what we are already doing well and supports us in areas where we have room to expand our productivity and growth. As an Integrity partner, I can now utilize resources and systems I couldn’t access any other way. The opportunities for us working together are truly unlimited.”

MediSource now becomes part of Integrity’s partner network, a collective of industry members who collaborate to help Americans prepare for the good days ahead. These leading agencies and companies are committed to sharing strategies and best practices designed to optimize insurance and financial processes while protecting the life, health and wealth of American consumers more holistically.

The Integrity platform offers end-to-end systems and technology that help already successful agencies, like MediSource, maximize their potential. Resources available exclusively for Integrity partners include instantaneous online quoting and enrollment capabilities, the proprietary MedicareCENTER and mobile app, customer relationship management systems as well as world-class marketing and advertising assets and guidance. To streamline time-consuming administrative tasks, Integrity centralizes multiple business services for all partners. This includes support in areas such as people and culture, technology and innovation, accounting, legal and compliance.

“I’m particularly excited about utilizing MedicareCENTER because it streamlines the entire sales and enrollment process for agents,” Roulston said. “All the systems and resources our agents need are well organized under one umbrella—and this offering is just one piece of the full benefits the Integrity platform includes. I’m also looking forward to learning from and sharing our insights with other Integrity partners. This is a true partnership where everyone contributes for mutual objectives.”

To further amplify platform membership, Integrity offers MediSource employees the opportunity for company ownership through the Integrity Employee Ownership Plan.

For more information about MediSource’s partnership with Integrity, view a video integritymarketing.com/MediSource.