industry

HME

  • Latest HME News

  • 2017: Looking to the Future of the HME Industry

    Problems evolve over time, but it is how your business adapts to them that determines your success
    Read More →: 2017: Looking to the Future of the HME Industry
  • Thriving in Changing Times

    MedCare leverages technology and keen focus on patient care for long-term growth
    Read More →: Thriving in Changing Times
  • Marketing Limitations in Health Care

    Some HME providers utilize creative marketing strategies to gain a greater market share in the industry, attempting to distinguish themselves from competitors. Unfortunately, some creative marketing and advertising methods are also noncompliant, leading to severe penalties because of the many complex laws that regulate the health care industry. HME providers must comply with applicable fraud and abuse laws, specifically the federal anti-kickback statute (AKS), along with issues surrounding direct patient contact or telemarketing activities. Further, HME providers should consider the application of information privacy laws and telecommunications laws, which can vary from state to state. This article is intended to provide a broad overview of the legal considerations associated with marketing activities by HME providers, including the AKS and the physician self-referral prohibition (Stark Law)….
    Read More →: Marketing Limitations in Health Care

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