Direct-Mail Simplicity The U.S. Postal Service created “Simple Formulas: The Easy Way to Grow Your Business with Mail” to help small businesses with mailing and marketing. The program publishes various free booklets, from Stirring Up Sales with a Simple Catalog and The Five Habits of Highly Effective Postcards to The Six Features of Graphic Design That Sell. Each is available at www.usps.gov/directmail. To access, click “Simple Formulas” on the right menu bar. Talk the Talk Len Serafino wrote Sales Talk to help home care professionals talk the talk. The book covers conveying passion in a pitch, using presentation tools, approaching a sales call, knowing when to listen, mastering public speaking and factoring in non-oral communication. The book tells how to assess communication skills, helps eliminate…
Cara C. Bachenheimer will join Invacare, Elyria, Ohio, Oct. 20 as vice president of government relations. A specialist in health care legislation and rgulatory matters related to Medicare, Medicaid and other third-party payment programs, Bachenheimer was a partner with the Washington, D.C., law firm of Epstein Becker & Green. She previously served as vice president, member services, for the American Association for Homecare and worked with the Health Industry Distributors Association. Bachenheimer replaces David T. Williams, who, after 11 years in the position, has announced it is necessary for him to reduce his workload. He will remain associated with Invacare in a limited consulting role. Former Department of Health and Human Services Inspector General Janet Rehnquist has joined Washington, D.C.-based Venable LLP, where she will…
“We’ve got to be a team. Teamwork wins. If we don’t hang together, it’s for sure we’re going to hang separately.” Shelly Prial, HomeCare magazine, November 1999 The question is, is the home health care industry, circa 2003, hanging together? Or is it still in danger of hanging separately? Four years ago, just before the calendar flipped over into a new century, the industry — home medical equipment, home health agencies, home infusion, respiratory and rehabilitation — was in turmoil. Reimbursement was on a downhill slide. Federal mandates such as inherent reasonableness, competitive bidding, consolidated billing and the interim payment system were wreaking havoc in HME businesses and HHAs alike. Many simply shut up shop. Key stakeholders prescribed one antidote for the industry’s critical condition:…
As of press time, the American Association for Homecare had collected more than 3,500 letters in its grassroots lobbying campaign to oppose provisions in the House of Representatives’ Medicare reform bill “that are very harmful to home care patients and providers,” AAHC President Kay Cox said. Urged Cox, “Remember, anyone can sign on to this letter — patients, family members, even someone who’s simply concerned about our nation’s elderly and disabled, so don’t hesitate to distribute the letter to family members or co-workers.” Based on the association’s latest tally, Maryland, Virginia and Pennsylvania have submitted the most letters so far. To download a copy of AAHC’s open letter to Congress, go to www.aahomecare.org. For breaking news, go to www.homecaremonday.com, the electronic news service of the…
SACRAMENTO, Calif. A budget that passed the California Assembly July 29, and was signed Aug. 9 by California Governor Gray Davis, would cut Medi-Cal providers’
Since raising prices is not something we can do easily in this industry, profitability depends largely on how efficiently providers operate. If a company
Super chef Emeril Lagasse cooks up $7.2 million annually. Tom Cruise made a reported $65 million on Mission Impossible 2. And Alex Rodriguez of the Texas
The resume of Marilyn Hamilton, vice president of global planning and strategic services for Sunrise Medical, Longmont, Colo., reads something like this:
These days, businesses are learning how to do more with less staff. This means that companies, including HME providers, must find ways to increase productivity
Start each day of Medtrade 2003 with a fresh outlook on HME! First up each morning of the show, Oct. 9-11 at the Georgia World Congress Center in Atlanta,