HomeWell Franchising Announces Growth Progression for 2025

BURKBURNETT, Texas—HomeWell Franchising Inc., the franchisor of national in-home care provider HomeWell Care Services, announced it has accomplished several major milestones in the first half of 2025 and is predicting record revenues for the year.

“2025 is shaping up to be one of the most defining years in our history,” said Crystal Franz, CEO of HomeWell Franchising. “We’re seeing growth on every front—more owners joining our network, more agencies opening their doors and more families gaining access to the care they need. Behind these numbers are dedicated franchise owners and team members who are turning our mission into reality every day. Together, we’re building a brand that not only meets the rising demand for in-home care but sets a new standard for what that care can be.”

“We are seeing strong financial growth through the first half of 2025, reflecting continued momentum across the network,” said Casey McCleskey, CFO of HomeWell Franchising. “Based on current trends, we anticipate 2025 system revenue to approach $180 million, far exceeding last year’s record. And we’re already seeing that trajectory continue into the second half of the year.”

In July alone, HomeWell said, it signed eight new franchise agreements, resulting in nine additional territories—the highest number ever awarded in a single month for the brand. The agency said the same month also saw the opening of five new agencies, bringing the year-to-date total to 22, with several more slated to open in August.

“We’re seeing unprecedented interest in our franchise opportunity,” said Mike Condon, vice president of franchise development. “The fact that we set a new monthly record in July—and still have a robust pipeline of prospective owners—speaks to the strength of our brand, the demand for the meaningful business opportunity we provide, and the trust people place in us as a franchisor. We’re building momentum that will carry us into what may be our strongest year yet.”

In addition to its recent partnership with Sensi.AI—a virtual care monitoring platform that provides 24/7, audio-based wellness assessment and proactive risk detection—HomeWell is collaborating with new national partner PocketRN to enable its franchisees to expand their dementia support services for families.

First Half Franchise Growth Highlights (YTD):

• Twenty new franchise owners signed, matching 2024’s record-breaking pace
• Seventeen new locations opened—a 21% increase from quarter one & quarter two 2024
• Four expansions resulting in 13 total units (territories) awarded—more than triple the mid-year expansion total in 2024
• $78.6 million in system revenue through quarter one and quarter two alone—an increase of over 20% year-over-year

“Our partnerships reflect a future-focused approach to care delivery,” said Michelle Cone, HomeWell Franchising’s senior vice president of industry engagement. “They provide our agencies with more tools to serve clients and reinforce our role in the broader care continuum. Collaborating with organizations like Sensi.AI, PocketRN and the Alzheimer’s Association elevates both our impact and our identity as a modern homecare brand.”