HDIS Acquires Best Buy Healthcare

OLIVETTE, Mo. — Home Delivery Incontinent Supplies will
become “a broader one-stop shop for consumer health and wellness
products” with its recent acquisition of Best Buy Healthcare, the
company said. Founded in 1986, HDIS is a mail order marketer of
specialty medical supplies for bladder control. Best Buy is a
direct-to-consumer supplier of urological supplies, aids to daily
living and mobility products, as well as incontinence products.

“Joining the Best Buy Brand with HDIS allows us to achieve two
of our primary strategic objectives: first, building our core
incontinence business by pulling together key channel leaders, and
second, adding new product lines in senior home health care, a
high-growth market,” said Bruce Grench, HDIS president, in a
release. The U.S. adult incontinence market totals $1.5
billion.

HDIS and Best Buy Healthcare will leverage their core
competencies in database marketing and customer relationships over
a broader array of products, according to the release. “The Best
Buy acquisition enables us to grow even more quickly, in all areas,
moving HDIS much closer to our vision of being the leader in
direct-to-consumer senior women’s health care,” said Grench.

There are currently an estimated 15 million Americans with
incontinence, and their numbers are growing as the population
ages.