Executive Home Care’s ‘Roses for Resilience’ Returns to Honor Seniors

SCOTTSDALE, Arizona—Executive Home Care, a provider of in-home care services and member of the Evive Brands family, announced the second annual “Roses for Resilience” initiative. Building on 2024’s successful launch, caregivers across the company’s franchise network delivered hundreds of long-stemmed roses to senior clients, symbolizing appreciation, respect and human connection on Aug. 21, which was National Senior Citizens Day.

“As we enter year two of ‘Roses for Resilience,’ I’m continually inspired by the difference a single rose can make,” said Jeanette Weinz, brand president of Executive Home Care. “Our caregivers see firsthand how this simple gesture brightens a senior’s day and reinforces our commitment to compassionate, relationship-centered care. Each rose is a reminder that our clients’ wisdom and resilience deserve to be celebrated every day.”

Participating franchisees shared photos and stories from their deliveries on social media, with highlights featured on the Executive Home Care website. The program raises awareness of the challenges many older adults face and the role of professional in-home care in supporting healthy independence.

Executive Home Care said it encourages everyone to reach out to older neighbors, volunteer at senior centers or spend quality time with elderly family members. To see photos from the Roses for Resilience program, visit executivehomecare.com.