Essentially Women Stays Focused on the Future

OXFORD, Mich. — Essentially Women held its 11th annual
conference and trade show last month in Glendale, Ariz. Called
Focus on the Future, the show’s courses offered information on
business development, management, successful sales, merchandising,
marketing techniques and accreditation. Exhibits showcased products
including post-breast surgery, compression, lingerie, orthopedics,
wigs, lymphedema, breast cancer awareness and other medical
equipment and supplies.

“Even in the midst of economic challenges and industry upheaval,
this event was well attended,” according to a release.

Founded in 1996, the group purchasing organization for women’s
products has grown to over 800 members with more than 1,000
locations.