Eitan Group Names North American CEO

NETANYA, Israel (March 25, 2019)—Eitan Group, a global provider of advanced infusion therapy solutions across the care continuum, announced that Roger Massengale has been appointed CEO of Eitan Group North America.

Massengale’s appointment signals Eitan Group’s move into directly marketing its infusion product suite in North America.

“While we previously worked through distribution partners with Q Core’s flagship Sapphire system in North America, Eitan Group is now in a position to connect directly with the market. We are taking a comprehensive approach to infusion therapy with our three affiliate companies,” explained Boaz Eitan, CEO of Eitan Group. “Roger is an established player and incredibly knowledgeable in this industry; his experience and network within the industry will be paramount in helping expand our operations across North America, providing end-to-end solutions.”

Massengale joins the company with more than 20 years of industry experience. He has over 100 U.S. and foreign patents in pain management and drug delivery and co-wrote the ISO standard for disposable infusion pumps.

“Infusion therapy in both the hospital and home requires an upgrade. We are in the midst of a shift to value-based care, in which improving patient outcomes while reducing costs are a major part of the health care equation. As such, the equipment used, whether in the hospital or at home, must work to improve the current standard of care,” said Massengale. “I am excited to join Eitan Group to lead our direct sales in North America and feel confident that we can deliver innovative and intuitive systems that both healthcare providers and patients need.”

The Eitan Group subsidiary, based in Southern California, will lead all customer support activities on the ground in North America, including hardware and software support, system training and installations for the company’s products and services. Further, Massengale will be responsible for building the commercial infrastructure to support Eitan Group’s sales and development efforts in the region.

Eitan Group companies Q Core Medical, Avoset Health and Sorrel Medical offer infusion therapy solutions to meet patient and provider needs in a variety of settings. Q Core provides its robust Sapphire system to the hospital and homecare markets; Sorrel Medical offers pharma partners a flexible wearable platform for new biologic drugs; Avoset Health will provide dedicated infusion solutions for the homecare market.

Massengale was previously the VP and GM of Avanos Medical and Halyard Health, where he led large sales and marketing teams in pain management and infusion therapy. Massengale was previously the VP of business development and R&D at I-Flow Corporation.

Visit qcore.com, sorrelmedical.com, and avoset.com for more information.