Branded Content Created to Encourage COVID-19 Vaccination

Washington, D.C. (December 18, 2020)—The American Health Care Association and National Center for Assisted Living (AHCA/NCAL), representing more than 14,000 nursing homes and long-term care facilities across the country that provide care to approximately five million people each year, launched a campaign to encourage long-term care residents and staff to get vaccinated against COVID-19.

Through branded materials including posters, buttons, and window placards, as well as digital and media engagement, the campaign’s goal is to ensure people in long term care facilities are aware the COVID-19 vaccine is available and that they get vaccinated as soon as possible.  

“Vaccination is the best tool we have had in the ongoing fight against this historic threat,” said Mark Parkinson, the president and CEO of AHCA/NCAL. “The faster we get people vaccinated, the more lives we can save. We believe this educational effort will help our residents and staff make informed decisions that will safeguard not only their own health, but also the communities where they live and work.”

Branded collateral and informational materials have been shared with AHCA/NCAL members across the country. Using the hashtag #GetVaccinated, this campaign also seeks to raise awareness online, especially among family members of long-term care residents. By encouraging their loved ones to get vaccinated, family members can play an important role in the effort to eradicate the virus from long term care settings.

“While delivery of a vaccine is an important milestone, it will only work if people take it,” added Parkinson. “By working with our members to provide staff, residents, and family members with the facts and information they need, we can hopefully begin to put this threat behind us. In the meantime, we must remain vigilant and continue to rally around our heroic caregivers and vulnerable residents.”

To find examples of branded collateral, please visit ahcancal.org/getvaccinated.