Best Life Brands Announces New Chief Marketing Officer

TROY, Michigan—Best Life Brands, LLC has announced Jennifer LoBianco as chief marketing officer (CMO). 

“Jennifer has been outstanding as our senior vice president of marketing with her ability to juggle the direction and strategy of four brands. She has contributed massively to everything we have done since she joined our business in 2021,” said J.J. Sorrenti, CEO of Best Life Brands. “As our new CMO, she has huge potential to positively impact our growth, as well as play an important role interacting with our franchisees and with our executive leadership team.”

Before joining Best Life Brands in 2021 as senior vice president of marketing, LoBianco served in several executive roles, including chief marketing officer for Huntington Learning Center, a national education franchise, where she directed brand, franchise development and franchisee marketing programs. Before that, she was the chief marketing officer for American Financial Resources and vice president of client strategy for a franchise-focused marketing firm.

“I recognize and deeply value the importance of Best Life Brand’s mission to serve seniors and their families on the continuum of care,” LoBianco said. “I look forward to creating new opportunities to expand our offerings, increase demand for our services, attract more franchisees and engage customers.”