Rich Keller, MBA, is a health care leader with more than 20 years of experience leading large organizations. Established in December 2021, PurposeCare offers comprehensive services including homecare and home health throughout the Midwest carefully coordinated to keep clients healthy and safe at home. With excellent caregivers, innovative technology and family care navigation PurposeCare ensures that our most vulnerable are provided with the support necessary to live full lives in their community.

Before joining PurposeCare, Keller previously served as the President of All Metro Health Care as a member of the Simplura executive leadership team where he drove platform growth from $272 million to $530 million and increased the footprint of the system from four states to seven. Prior to All Metro, Keller held the market development and VP of government programs roles at 3M and Treo, respectively, where he was responsible for partnering with payers in developing analytics and payment models to improve value-based care and total care quality. He has also served as regional chief operations officer with WellCare Health Plans. Visit purposecare.com.