Liz Lenoski is a cofounder and chief operating officer of the Grab Bar Installers Association of America, where she leads operations, platform and member experience. She met cofounders Greg Cantori and Emilio Baires while consulting for Little Deeds, a home accessibility company. There they saw a shortage of trained grab bar installers, leaving families without the grab bars they needed to stay safe in their homes. Together, they founded GBIAA to fill that need. Visit gbiaa.com.