September 2026
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Author: Kelly Grahovac & Cassi Price
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Kelly Grahovac serves as general manager for The van Halem Group, focusing on audits, compliance, education and resolving complex issues for clients in the post-acute care space. Grahovac has more than 20 years of experience working at one of the nation’s leading Medicare contractors and with The van Halem Group and is a known lecturer in the home health and hospice and HME industry. She is a frequent contributor to a variety of industry publications and serves as a board member for both the South Carolina Medical Equipment Suppliers Association (SCMESA) and Big Sky Association for Medical Equipment Suppliers (AMES). Contact her at [email protected].
Cassi Price, president of VGM Forbin, has been with the VGM Group Inc. family since 2007, starting at the Orthotic and Prosthetic Group of America and transitioning to VGM Forbin in 2011. Over the years she has held various roles, including director of marketing and sales, and has made significant contributions to the digital marketing field. Price is a frequent speaker at industry conferences such as Medtrade, MAMES and the Heartland Conference, sharing her expertise and insights in health care e-commerce, web development and digital marketing. In 2021, she became vice president of corporate projects for VGM Group and returned to VGM Forbin as president in 2024. Visit forbin.com.
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