HC: Tell us about the 5 Pillar Solution to help providers confront competitive bidding. DF: Over the years we have witnessed a steady decline in reimbursement. However, with the recent CMS changes our provider partners are experiencing drastic reductions. Our industry is under attack, and providers are feeling the pinch and being forced to rethink how they run their business. The challenge for the provider doesn’t end with CMS. As the HME industry focuses on the implications of competitive bidding, big-box retailers and Internet providers are rushing into this space. Our data shows that these companies are actually having success selling HME-related items deemed impossible to sell through traditional HME providers. In the past HMEs have been activity based organizations, basically filling prescriptions for what...