About 30 percent of adults over 65 fall each year. Hospital emergency rooms see 2.4 million nonfatal injuries in the elderly, and more than 689,000 of these patients are hospitalized. These trends are clear indicators of the growth in business home medical equipment providers can achieve in the fall prevention sector. Educating consumers about what's available is key to success. Ian Crawford HealthCraft Products www.healthcraftproducts.com