Advances in medicine and technology, and the demographics of an aging population provide unprecedented opportunities for growth in the rehab industry. But rather than enjoying the ride, there is dissent in the air. Over the years, the word rehab has been used to describe the mobility products and assistive technology market of the home medical equipment services industry as if it were one product segment. It is not. In fact, three distinct market segments that fall under the rehab label. And, not only do these segments not look like each other, they don’t much like each other. Standard Products The standard rehab products market segment includes walkers, canes, crutches, standard wheelchairs and other items that are used to rehabilitate individuals who are recovering from strokes,...