September 2026
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Author: Courtney Penn
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Courtney Penn, chief operations officer of Transcend Strategy Group, brings deep experience in homecare and hospice communications and operations, with a passion for helping organizations grow through strategic change. At Transcend, she leads initiatives focused on census growth, workforce development and operational improvement. Her recent work includes admissions optimization for Delaware Hospice and a national workforce analysis for Aveanna Healthcare. Penn previously served as vice president of marketing and communications for the Association for Home & Hospice Care of North Carolina and an operations director with BAYADA Home Health Care. She currently co-leads the National Alliance for Care at Home’s Professional Development and Workforce Community and serves on its Image Advisory Committee. Visit transcend-strategy.com.
Recent Posts
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November 2, 2025
Don’t Let Change ‘Just Happen’ to You
Discover effective change management strategies to lead your organization through transitions. Learn to engage, train, and support your team for success.Read More →: Don’t Let Change ‘Just Happen’ to You


