Always Best Care Now Serving Seniors in Wilmington, North Carolina

ROSEVILLE, California—Always Best Care Senior Services, a senior care franchise system in the United States, announced that franchise owner Shawn Cothran has opened a second location to meet the demand of a growing senior population in North Carolina. Cothran acquired Always Best Care of Wake Forest-North Raleigh in October 2022, providing non-medical in-home care and senior living referral services throughout Wake County. A little over a year later, he has expanded his territory, opening Always Best Care of Wilmington. He and his team of local caregivers now assist seniors throughout Leland and the surrounding communities, including Southport, Rocky Point, Hampstead, Carolina Beach and Castle Hayne.

“Wilmington is a beautiful area that has always held a special place in my beach-loving heart,” said Shawn Cothran, owner of Always Best Care of Wilmington. “It’s no wonder that retirees flock here and counties like Brunswick and New Hanover are projecting substantial growth of the 65+ population in the coming years. We have a wonderful opportunity to help these seniors age in place, continually adjusting their individualized plans to suit their needs and provide professional, compassionate care through all stages.”

An Apex native, Cothran had 18 years of experience in senior care before he came to Always Best Care’s Wake Forest office as an employee in 2021. His background included working in dining services and then as an executive director for several assisted living communities, giving him a valuable vantage point to truly understand the unique hospitality and service needs of seniors and their families. 

Always Best Care is a provider of non-medical in-home care and senior living referral services, with skilled home health care in limited markets. The company delivers its services through an international network of more than 250 independently owned and operated franchise territories throughout the United States and Canada. By working with case managers, social workers, discharge planners, doctors and families, Always Best Care franchise owners provide affordable, comprehensive solutions that can be specifically matched to meet a client’s particular physical or social needs.

For additional information on services available through Always Best Care of Wilmington, call 910-213-3800 or visit alwaysbestcare.com/leland.