Allegiance Group Rebrands with Purpose in Mind

OVERLAND PARK, Kan. (September 23, 2016)—The team at Allegiance Group (A/R Allegiance Group) knew their clients were looking to create more sustainable business practices for the health of their patients and their organizations. The private-pay patient billing and collections company went to work to complete interviews, surveys and focus groups to take a look at their own practices. They believe the effort paid off in their re-commitment to focus on purpose.

“We knew we needed to take a hard look at our self as well,” said Bruce Gehring, senior vice president, Allegiance Group. “Offering an all-in solution for collecting private pay revenue didn’t mean enough. We are unlike other private-pay billing and collection alternatives. Like our clients, it wasn’t just the bottom line we cared about. Our partners wanted to spend more of their time making a difference in the lives of the patients they serve. And we feel the same way.”

As a result, A/R Allegiance Group created an enhanced brand anthem and brand purpose. Visit arallegiance.com for more information.