Accreditation Commission for Health Care Unveils New Brand Campaign

CARY, North Carolina—The Accreditation Commission for Health Care (ACHC) has launched its brand campaign, “THE Accreditation CHOICE for Health Care.” 

“Accreditation should empower, not encumber,” said José Domingos, president and CEO of ACHC. “While others market simplification as innovation, ACHC has always focused on meaningful quality improvement. We’ve never imposed the unnecessary burdens that others are now trying to undo.”

Supported by a new video, “THE Choice,” and a refreshed digital presence on the ACHC website, the campaign brings to life ACHC’s CMS-aligned model, which the organization said is education-first and focused on helping health care organizations achieve excellence.

ACHC’s brand refresh takes aim at what it calls “Accreditation Theater”—burdensome, punitive, performative approaches designed more to impress than to improve. The campaign aims to provide:

• CMS-aligned and patient-centered with no duplicative or non-essential requirements
• Collaborative surveys led by experts and account advisors
• Resources and guidance that aim to build confidence
• A process rooted in transparency and continuous improvement

“Today’s health care leaders need an accreditor who respects their time, understands their reality and shares their values,” Domingos said. “ACHC’s model reflects where healthcare is headed—not where it’s been.”