DC-Area Private Duty Agency Expands

SILVER SPRING, Md. (October 18, 2018)—Family & Nursing Care, a resource for in-home care services for older adults, celebrates half a century in business in 2018 with an office move, service area expansion, leadership transition, and a series of events for key stakeholders. The company cites a focus on expanding services to low-income families through its Family & Nursing Care Foundation, which partners with stakeholders in the community, as part of the recent developments.

Neal Kursban, formerly president of Family & Nursing Care, has become chief executive officer (CEO), and Jeff Zukerman, previously the company’s chief operating officer (COO), has become president.

“This is an exciting time for Family & Nursing Care,” Kursban said, via press release. “Our expansion will help us serve more families who can benefit from our unique approach to homecare, and my transition to CEO will allow me to focus more on working directly with our professional partners to meet the evolving demands of the healthcare system.” 

According to Kursban, strategic growth has been part of the company’s plan since his mother, Sandy Kursban, started Family & Nursing Care in 1968. He says now is the time because private duty homecare has shifted from being considered a luxury to becoming a necessity. The number of Americans aged 85 and older is projected to more than triple from 5.8 million in 2010 to over 19 million by 2050, so manageable, strategic growth in private duty homecare is imperative.

Having partnerships with area hospitals, such as MedStar Montgomery Medical Center, Family & Nursing Care offers custom programs such as the Safe at Home Assessment and Transition Programs. The company is currently expanding its service area coverage to include Anne Arundel and Howard Counties in the DC area and plans to expand across the mid-Atlantic region.

“Family & Nursing Care is well-positioned for innovation and expansion because of our flexibility,” Zukerman said. “We are proactive, while also maintaining a strong infrastructure and ensuring our partners’ expectations are exceeded and clients continue to receive top-tier care.”

Kursban and Zukerman are vocal about the moral imperative to grow the company to serve more older adults. In 2017, Family & Nursing Care was recognized as one of the top two best private duty homecare agencies nationwide (out of 26,000+) by DecisionHealth.

Visit familynursingcare.com for more information, and read HomeCare magazine’s 2017 profile on the Kursban family, here.