Arcadia Opens HME Stores in Sears

SOUTHFIELD, Mich.–Arcadia Resources opened six Sears Home
Health Care centers in the Detroit area last week.

Each center, which operates inside of Sears department stores,
includes more than 1,000 products including items such as
wheelchairs, scooters, stairway lifts, walkers, orthopedic
supports, bathroom safety products and adjustable beds.

Arcadia, a home care mail-order pharmacy, DME supplier and
staffing service provider, developed the concept and is responsible
for the operation of the centers. Detroit was selected for the
launch because it is one of Sears’ strongest markets in the United
States and has a significant population of active consumers in
their late 40s through their 70s and 80s, according to a company
release.

“The Sears Home Health Care centers are designed to serve the
growing population of adults who are seeking home care solutions
that allow them to maintain an active and independent lifestyle,”
said John Elliott II, chairman and CEO of Arcadia Resources.

In June, Arcadia announced it was expanding its
direct-to-consumer marketing with the acquisition of catalog
outsourcing and product fulfillment company Rite at Home Healthcare
Products, Burr Ridge, Ill. The deal gave Arcadia licensing rights
to distribute Sears’ Shop at Home catalog of home health and
wellness products via direct mail and the Internet. (See HomeCare
Monday, June 27, 2005.)