Apria Restructures Management, Regions

LAKE FOREST, Calif.–Apria Healthcare said it is reorganizing
its geographic regions and making changes in upper management to
boost sales and streamline operations.

In October, the $1.45-billion provider–which put itself up for
sale in June–announced that it was no longer looking for a buyer,
and would instead focus on revenue growth and operating
improvements. The company has already announced plans to cut costs
by consolidating its billing and distribution facilities nationwide
(see HomeCare
Monday, Nov. 14).

To increase sales, Apria now says it is restructuring field
operations and sales organizations, realigning its current four
divisions into three–each with five regions covering the eastern,
central and western United States.

Jeff Ingram, who was the company’s senior vice president,
national accounts, has been named executive vice president of
sales, with responsibility for both sales and marketing. Daniel
Starck, who was Apria’s executive vice president, business
operations, has been named to the newly created position of
executive vice president of customer services, with responsibility
for all logistics, customer service, billing and collection
functions. Anthony Domenico, formerly executive vice president,
sales, and John McDowell, formerly executive vice president,
logistics, have resigned from the company.

Apria offers home respiratory therapy, home infusion therapy and
HME through more than 500 branches in 50 states.