Medline Introduces Updated FitRight Incontinence Underwear

NORTHFIELD, Illinois—Medline recently introduced an updated design of its FitRight disposable protective underwear for patients receiving incontinence care at home.

The product replaces traditional glued elastics with a bonded construction, delivering a more comfortable, underwear-like fit and improved coverage, the company said in a news release. Medline said the approach was shaped by the increase in patients moving and living outside institutional care settings. “As more care shifts beyond hospital walls, patients today are increasingly managing chronic conditions at home, often with the support of home medical equipment (HME) providers, a trend driving rapid growth in categories such as disposable protective underwear,” the company siad.

“The way a product fits, how it performs overnight, how it arrives at the home—those details all impact patient comfort and dignity,” said Ansley Allen, director of marketing for Medline’s personal care division. “For HME providers, product quality and reliability are also essential to retaining patients and operating efficiently.”

Medline said disposable underwear is a fast-growing part of incontinence care, and the latest FitRight design reflects a broader evolution of Medline’s incontinence portfolio. Over time, the company has introduced features such as body-contoured designs, leak guards and advanced absorbent core technologies to its designs to help improve protection while reducing how often a product needs to be changed out.

“These features may sound simple, but together they make a meaningful difference for people managing incontinence at home,” Allen said.

Medline has also expanded its manufacturing capabilities for incontinence products, most notably at its facility in Lithia Springs, Georgia, which it opened in 2011 as part of a strategic shift toward in‑house production of incontinence products. Today, the Lithia Springs campus spans nearly 1 million square feet, supports close to 450 employees and produces around 12 million product cases annually.

“As HME continues to grow, manufacturing has to keep pace, not just in volume, but in sophistication,” said Walter Lewis, senior manager of engineering in the personal care division. “We’ve grown very quickly, which means continuously investing in automation, training and capital to ensure machines perform exactly how our customers need them to.”