VGM Forbin Names New Vice President of Product Innovation

WATERLOO, Iowa—VGM Forbin announced that Page Smith, an information technology (IT) and digital executive with more than 18 years of experience leading enterprise technology, digital transformation and high growth teams, has joined the organization as vice president of product innovation.

“Page’s experience at the intersection of technology, digital strategy and business growth is exactly what we need in our new vice president of product innovation role as VGM Forbin continues to push the boundaries of what’s possible with our web, marketing and IT products,” said Cassi Price, president of VGM Forbin. “His collaborative mindset reflects the same spirit shared across our technology leadership—focused on working together to deliver innovative, scalable solutions. His background in leading digital transformation and building high-performing teams aligns perfectly with where we’re headed. Across VGM Forbin, we’re energized to move faster and make an even bigger impact for our clients—and Page will play a key role in making that happen.”

Smith brings broad experience across marketing agencies, consumer goods, manufacturing, distribution, healthcare and finance, with a career centered around aligning technology strategy to business outcomes. Most recently, as vice president of technology at Brownells/2nd Adventure Group, he drove operational and revenue impact by modernizing cloud infrastructure, strengthening cybersecurity, improving system reliability and supporting growth in digital conversion and customer acquisition.

“I am incredibly honored and excited to be joining VGM Forbin as vice president of product innovation and to begin this next chapter with an organization that has such a strong reputation for innovation, service and industry leadership,” Smith said. “I truly feel that the opportunities for new growth at VGM Forbin are plentiful, and I am energized by the chance to help identify new verticals while continuing to strengthen the outstanding solutions already in place for our customers.”