LivTech Expands Senior Leadership Team

KNOXVILLE, Tennessee—LivTech, a provider of health care tech solutions specifically designed for long-term care, announced the expansion of its senior leadership team with the appointment of Tracy Kim as chief marketing officer (CMO) and Natalie Shipley as chief revenue officer (CRO). 

“The addition of Tracy and Natalie to our executive leadership team reflects where LivTech is headed next,” said Mike Scarbrough, CEO, LivTech. “Over the past few years, we have built a strong foundation through innovation and the addition of several complementary companies. Tracy and Natalie bring the leadership and experience to help us strengthen our brand, sharpen our go-to market strategy and continue building technology that supports meaningful outcomes for providers and residents.” 

Kim joins LivTech as chief marketing officer, bringing more than 20 years of business-to-business marketing and leadership experience across technology and health care. Most recently at TigerConnect, she served as vice president of marketing and led strategic programs, driving significant pipeline growth with improved marketing efficiency and leading the company through two acquisitions. 

Prior to TigerConnect, Kim held leadership roles at GoDaddy as the head of vertical marketing, as well as positions at AT&T/Quickplay Media and NBC Universal/Comcast. Her career also includes management consulting at McKinsey & Company, working with marketing and technology clients across the United States and internationally.  

Shipley has experience scaling high-performing revenue organizations within the software as a service health care industry to her role as CRO. In her role, she will focus on scaling the go-to-market strategy, strengthening revenue operations and building a unified team.

Shipley joins LivTech from Nextech, a provider of electronic health records and financial management platforms serving medical and aesthetic practices, where she most recently served as senior vice president of new business and played an instrumental role in an extraordinary period of growth and transformation for the company. During her tenure at Nextech, the organization completed five acquisitions and achieved significant revenue growth.