Executive Home Care Launches ‘Lights of Love’ Holiday Campaign

SCOTTSDALE, Arizona—Executive Home Care (EHC), a provider of in-home care services and member of the Evive Brands family, announced the launch of its inaugural “Lights of Love” campaign. This new annual tradition aims to bring warmth and connection to seniors during the holiday season through the gesture of delivering a glowing LED candle and a heartfelt message to clients across the nation.

EHC said each candle, accompanied by a card reading “May your home be filled with light and love this holiday season—from your Executive Home Care family,” serves as a symbol of care and companionship, reminding seniors that they are valued and never alone during the holidays.

“The holidays can be an especially emotional time for many of the seniors we serve,” said Jeanette Weinz, brand president of EHC. “Lights of Love gives our caregivers and franchisees a beautiful way to express what our brand stands for—compassion, dignity and human connection. It’s about more than a candle; it’s about shining a light into someone’s life.”

Throughout December, EHC caregivers and franchise teams will personally deliver the candles to clients in their local communities. Many offices will also extend the gesture to local senior centers and long-term care facilities, continuing the brand’s tradition of spreading kindness beyond client homes.

“Our goal with Lights of Love is to illuminate what makes Executive Home Care so special—the relationships that form between caregivers, clients and communities,” said Ryan Parsons, CEO of Evive Brands. “It’s a powerful reminder that small acts of compassion can create meaningful moments of connection.”

Franchisees across the country will share photos and stories from their deliveries on social media using the hashtag #LightsOfLoveEHC, with select highlights featured on the Executive Home Care website later this month.