Hearts for Home Care Announces New Branding

MOORESTOWN, New Jersey—Hearts for Home Care (H4HC), a national advocacy initiative launched by BAYADA Home Health Care, announced the launch of a bold new brand identity that it said is designed to better reflect and amplify its mission to empower a growing nationwide network of advocates fighting to protect access to homecare.

The new look features an updated logo, inclusive color palette and a more modern design system.

“We are very excited to unveil the new brand,” said Sue Chapman Moss, incoming president and executive director of Hearts for Home Care, and managing director, payer and provider contracting and strategy at BAYADA. “This has been a long process, grounded in research and shaped by feedback from advocates, BAYADA and non-BAYADA homecare recipients, and employees alike. Our goal is to get everyone who cares about homecare to get involved in advocacy. We chose to move away from red to embrace a more inclusive visual identity that speaks to the entire homecare community, while honoring our BAYADA roots.”

By evolving its identity, Hearts for Home Care said it aims to rally an even larger coalition of voices, including caregivers, clients, families, providers and industry supporters, to speak up for those whose independence and safety depend on care delivered at home.

As part of this effort, H4HC is also launching a podcast, “Home Care, You Say?” as a tool for advocates, frontline workers, care recipients and their families. The podcast will feature boots-on-the-ground legislative updates alongside long-form interviews with industry experts and legislators to demystify the forces shaping homecare in America and empower listeners to make a difference and create change.