VGM & Associates Names Desiree Trimble VP of Marketing

WATERLOO, Iowa—VGM & Associates announced that Desiree Trimble has been named the vice president of marketing, effective Monday, Nov. 17.

Trimble brings more than two decades of experience in marketing, communications and creative strategy, including more than 20 years with VGM Group, Inc. Her career includes roles such as creative director, marketing strategist and most recently, director of corporate communications and events. She also served as client strategy director at Moxie, where she led initiatives for national brands. 

“Desiree’s creative leadership, strategic mindset and passion for storytelling have been instrumental in shaping VGM’s voice and brand presence,” said Lindy Tentinger, president of VGM & Associates. “As a long-time employee owner with deep industry experience and strong relationships across our membership and vendor partners, Desiree is uniquely positioned to elevate our marketing and communications strategy at VGM & Associates.”

“I’m honored to step into this new role and continue serving the VGM community,” Trimble said. “I look forward to amplifying the voices of our members and teams and driving communications that inspire connection and growth.”

Mandi Rodgers, who previously served as vice president of marketing for VGM & Associates, will transition into a new role as vice president of events at VGM Group, effective Nov. 17. She will focus on creating alignment and consistency across VGM’s event portfolio, with a strong emphasis on elevating the customer experience.

“Mandi has made a tremendous impact as our VP of Marketing, and we’re excited to see her bring that same energy and strategic vision to our events team,” said Tentinger. “This move is a significant step forward for both VGM & Associates and the broader VGM Group, as it positions us to deliver even more consistent, high-quality experiences across all our events.”