VGM & Associates Releases Strategic Business Planning Playbook

WATERLOO, Iowa—VGM & Associates has released a new playbook for members on strategic business planning. “VGM Playbook: Disrupting the Traditional HME Strategy” is designed to help home medical equipment (HME) providers rethink their approach to strategic business planning in the rapidly changing sector.

VGM said the playbook—it’s fourth of 2025—challenges conventional thinking and equips providers with actionable
strategies to build more resilient businesses. It includees insights from industry thought leaders on topics including data-driven market planning, merger and acquisition readiness, operational efficiency, and payer strategy.

“Disruption is a necessity in today’s healthcare landscape,” said Mandi Rodgers, vice president of marketing at VGM & Associates. “This playbook is designed to help our members reimagine what’s possible and lead with confidence. Whether you’re planning for next year or the next decade, it’s a guide to thinking differently and acting boldly.”

The playbook includes:
•    Scaling sleep services without growing pains
•    Integrating non-invasive ventilation into 2026 strategy
•    Unlocking efficiency through outsourcing
•    Navigating regulatory shifts and leveraging benchmarks\