Rater8 Launches raVE for Health Care Reputation Management

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MONTVALE, New Jersey—Rater8, a company that manages health care reputation management, announced the official launch of the rater8 Visibility Engine (raVE), a platform designed to help health care organizations take control of their online presence in an era where artificial intelligence (AI) is reshaping patient search behavior.

This shift is creating a new reality for both patients and providers. Patients are quickly adapting to the new normal, with 52% saying they trust AI-generated results as much as, or more than, traditional search results, according to rater8. 

“In the past, patients would browse search results,” said Evan Steele, founder and CEO of rater8. “Now, AI is giving them a direct answer to queries like, ‘Who is the best orthopedic surgeon near me?’ If a practice’s online reviews are not structured for AI to understand, they are effectively invisible. raVE was built to solve this.”

The company said raVE is the only health care-specific reputation management platform built for generative engine optimization (GEO) to ensure structured visibility across AI, search engine optimization (SEO) and patient-facing directories. RaVE aims to give health care practices a way to establish visibility across all platforms and control their reputation to drive practice growth.

In early deployments, raVE demonstrated its ability to address these new challenges by helping practices improve the visibility of authentic patient feedback across traditional digital search channels and newer AI-powered tools such as Google AI Overviews, ChatGPT and Perplexity.

“My rater8 client success manager recently showed me how our doctors are appearing in Google AI Mode,” said Traci Winslow, director of marketing at Atlantic Orthopaedic Specialists. “She asked the AI whether one of our physicians is a good doctor, and it pulled from our social media channels and the rater8 testimonials on our website to put together a full picture of the physician’s expertise, friendliness and excellent ratings. It was a massive amount of information, and it made me feel confident that patients are getting a well-rounded narrative about our practice and physicians.”

The raVE platform combines all the capabilities of rater8’s health care reputation management solution with new, AI-ready capabilities, including:

  • Verified Reviews Listings: structured for AI search and schema markup to boost visibility in AI Overviews and generative platforms
  • Embeddable Testimonials Widgets: showcase a live stream of five-star reviews directly on a practice’s website, improving both traditional SEO and visibility for AI tools
  • Listings Management Across 40+ Directories: ensuring accuracy and trust from the first patient search
  • AI-Assisted, HIPAA-Compliant Review Responses: automated drafting with human oversight for efficiency and compliance
  • Employer Reputation Tools: extending visibility to Glassdoor and Indeed to help practices attract top talent

RaVE is available immediately for health care organizations nationwide. 

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