VGM Expands Strategic Expertise With New Industry Consultants

WATERLOO, Iowa—VGM & Associates announced the expansion of its VGM Professional Services team with the addition of three consultants: Steve Baker, Brian Bersano and Tonya Williams. 

VGM Professional Services offers services including strategic planning, sales development, revenue cycle optimization, technology integration and interim leadership. They deliver solutions and expert advice designed to meet the changing demands of the health care sector.

Baker, president of Healthcare Efficiency Associates (HCEA), specializes in durable medical equipment (DME) consulting. With a career that includes leadership roles at Lincare, Respiratory Health Services and multiple DME startups, Baker has experience with both large and small health systems across the United States. His services include interim leadership, electronic medical record selection, accreditation preparation, insurance contract negotiations and performance turnaround. 

Bersano brings more than 30 years of experience in health care, with a career that spans physical therapy, DME ownership and executive leadership. After earning his MBA, Bersano helped grow a single-location DME company into a multi-branch operation before selling to AeroCare, where he served under the certified operating officer (COO) managing over 250 branches. His expertise includes regional operations, custom mobility, payer contracting and post-acquisition integration. Most recently, Bersano led a nationwide $85 million capitated payer contract for DME across 32 states. His academic background includes degrees in biomedical science, physical therapy and business administration.

Williams has three decades of experience in the DME sector. She previously worked as the national hospice director for a national provider, overseeing more than 250 branches under the COO’s leadership. Additionally, she led a region in the southern U.S. and managed centralized intake processes across 14 states. Her expertise encompasses revenue cycle management, revenue optimization and the implementation of process improvements and best practices.

“We are proud to welcome Brian, Tonya and Steve to VGM,” said Jamie Downing, senior vice president of education and professional services. “Their combined experience and strategic insight will empower our members to navigate challenges, optimize operations and unlock new growth opportunities.”

“VGM has long been a trusted partner when it comes to assisting members with operations, compliance and growth, thanks to the invaluable contributions of its seasoned experts—Ronda Buhrmester, senior director of payer relations, VGM & Associates; Wayne van Halem, president, The van Halem Group; Kelly Grahovac, general manager, The van Halem Group; and Sara Lewis, director of transportation, VGM Fulfillment,” said Alan Morris, senior vice president of strategy, VGM & Associates. “Their deep industry knowledge and commitment to member success have helped VGM members navigate complex challenges and seize new opportunities for years. The addition of Brian, Tonya and Steve builds upon this strong foundation, enriching the team’s capabilities and expanding the breadth of services available to members.”