Alliance Announces New Strategic Leadership Appointments

ALEXANDRIA, Virginia and WASHINGTON—The National Alliance for Care at Home (the Alliance) announced two new leadership roles to expand its advocacy team: Vice President of Policy & Regulatory Affairs and Vice President of Research & Analytics. The Alliance said these additions underscore its core commitment to advocating for policies that support care-at-home providers and protect and expand access to care for America’s growing aging population.

The Alliance named Hillary Loeffler as VP of policy & regulatory affairs. Loeffler comes directly from the Centers for Medicare & Medicaid Services (CMS) where she served as a senior advisor for the Office of Legislation, shaping and executing Medicare legislative and regulatory policy. Loeffler has served as a positive change agent on behalf of the care-at-home community throughout her previous tenure, including: senior health policy advisor for the Committee on Ways and Means for the U.S. House of Representatives; senior advisor to the deputy administrator for program integrity at CMS; director of the Home Health & Hospice Division of CMS; senior health care analyst for the U.S. Government Accountability Office.

During her time in the Home Health & Hospice Division of CMS, Loeffler led the implementation of several key initiatives, including the home health Patient-Driven Groupings Model, and advised the CMS Innovation Center on a variety of major models including the Medicare Care Choices Model, the Home Health Value-Based Purchasing Model and the hospice component of the Medicare Advantage Value-Based Insurance Design Model. Loeffler has a master of public policy from the University of Denver and a bachelor of arts in political science from the University of Minnesota.

Alex Hartzman will join the Alliance as its first VP of research & analytics. Hartzman led key analyses on the home health Patient-Driven Groupings Model as well as the Value of Hospice study quantifying hospice’s impact on Medicare. Other works integral to the care-at-home sector covered topics in Medicaid HCBS, senior housing, degenerative diseases and alternative payment models, and his work appears in JAMA, Health Affairs Scholar and the Journal of Medical Economics, among other notable publications. 

Prior to joining the Alliance, Hartzman served as director of analytics for NORC Health Care Strategy at the University of Chicago and held management roles at Dobson DaVanzo & Associates, LLC, a health care consulting firm based in Washington. Hartzman holds a master of public affairs from the La Follette School of Public Affairs, a master of public health from the School of Medicine and Public Health, and a bachelor of science in astrophysics and physics, all from the University of Wisconsin-Madison.

“We are proud to welcome two of the top talents in the care-at-home community to the Alliance Advocacy team,” said Scott Levy, Alliance chief government affairs officer. “With Hillary’s strategic vision and Alex’s data-driven insights, we’re better equipped than ever to lead the care-at-home industry in advancing public policy that promotes quality and expands access to care. Their expertise builds upon the strengths of a team that has been at the forefront of protecting home-based care benefits, closing workforce gaps, and elevating the quality and accessibility of care delivered in the home.”

“After two decades moving our American health care system forward through direct service at CMS and other legislative and regulatory bodies, I am energized by the opportunity to join a powerful membership association fighting for what I know is high-quality care that delivers value both to patients and families and to our American health care system,” said Loeffler.

“I am honored to join the Alliance team and support the important work of hospice, home health, homecare and palliative care providers,” said Hartzman. “There is an increasing need for high-quality data that elucidates the value that care-at-home brings to our health care system; I look forward to closing that gap in order to advance high-quality, high-value care on behalf of the Alliance and its members.”

Hartzman joined the Alliance in late April and Loeffler started May 19.