HomeWell Franchising Celebrates Record Growth

BURKBURNETT, Texas—HomeWell Franchising Inc., the franchisor of non-medical homecare provider HomeWell Care Services, said it has achieved its most successful year to date and has surpassed multiple milestones in the past year, including a historic year of expansion and industry recognition. In 2024, the company opened a record-breaking number of locations and signed more new franchise owners, alongside ongoing investments in its marketing and training resources.

“2024 set a new benchmark for HomeWell, showcasing the effectiveness of our franchise model as we meet the increasing demand for homecare,” said Mike Condon, vice president of franchise development at HomeWell. “We’re welcoming new owners each month—entrepreneurs who aren’t just looking for a business opportunity, but a meaningful way to make a difference in their communities. And we’re equipping these individuals with the tools, training and support they need to build something lasting and truly leave their mark.”

The company’s development and growth highlights are listed below.

2024 Franchise Development Highlights

• 36 new franchise owners signed.
• 42 new territories awarded nationwide.
• 30 new locations opened.

2024 Financial Growth Metrics

• 46.7% increase in corporate revenue.
• 30.8% increase in system-wide revenue.
• 39.9% increase in royalty revenue.

Milestones Achieved in 2024

• Surpassed 100 franchise owners nationwide and exceeded $100 million in annual system revenue.
• Achieved growth in franchise signings and openings, surpassing the 18 locations opened and 32 signings in 2023.
• Launched a new Marketing Hub, a proprietary brand, marketing and sales resource platform for the company’s franchise agencies.
• Relaunched the “GoHomeWell” post-medical care signature program to provide franchise owners with enhanced tools for tracking readmission rates, delivering outcomes-driven care and strengthening partnerships with health care providers.
• Earned multiple industry recognitions, including the Silver Stevie Award for the company’s redesigned consumer website and the Brandon Hall Group Silver Award for the Learning Lab, the company’s learning experience platform.
• Formation of the company’s first franchise advisory council (FAC) with elected owner-representatives.

“This level of growth is a testament to the strength of our brand, the dedication of our franchise owners and HomeWell’s growing recognition as a trusted name in homecare,” said Crystal Franz, CEO of HomeWell Franchising. “As we enter new territories and welcome more passionate entrepreneurs into our system, we remain committed to ensuring they have the knowledge, resources and support to build thriving businesses. HomeWell is not just growing—we are helping redefine what exceptional homecare looks like on a national scale by furthering the value our agencies offer in the care continuum.”