MPulse Acquires Zipari, Provides Consumer Experience Technology

LOS ANGELES—Health technology provider mPulse announced its acquisition of Zipari, Inc., a health care consumer experience technology company. The acquisition aims to advance mPulse’s drive market leadership through growth and its commitment to enhancing health care consumer experiences.

According to the company, mPulse partners with over 400 health care organizations, including 29 of the 30 largest health plans in the country. This acquisition combines mPulse’s HXI technology, which integrates health portals, omnichannel consumer engagement and predictive analytics, with Zipari’s ability to drive customer engagement actions while streamlining back-office workflows for health care organizations. This partnership aims to deliver value for health plans, third party administrators (TPAs) and leading health care organizations through elevated consumer experiences, operational efficiencies and better health outcomes.

Zipari’s customer experience (CX) platform provides a plug-and-play suite of CX software solutions built for insurers, TPAs and U.S. health care payers. 

“Health plans continue to operate with legacy technology, fragmented data and complex point solutions that impede innovation and advancements to the health consumer experience,” said Bob Farrell, chief executive officer of mPulse. “Together, Zipari and mPulse provide enhanced digital offerings that expand the abilities of health care organizations to understand and anticipate the needs of health consumers by delivering agile, personalized experiences at every step of the consumer health journey. We are excited to welcome Zipari’s world-class team and industry leading customers to mPulse.”

“We are excited that Zipari has joined mPulse to lead the charge in transforming the consumer experience in health care,” said Tabatha Erck, chief executive officer of Zipari. “MPulse has a demonstrated track record of market leading outcomes, which reflects the power of their technology and customer focus. The Zipari team is aligned with mPulse’s core values, ready to leverage their expertise and innovation to drive better outcomes for partners and consumers.”

This is mPulse’s fourth acquisition since PSG became the company’s majority shareholder in Dec. 2021.