HomeWell Franchising Receives ABA’s Stevie Award for Consumer Website

BURKBURNETT, Texas—HomeWell Care Services, a national homecare provider, clinched the Silver Stevie Award from the American Business Awards (ABA) for its consumer website launched last December. Based on a 3-month evaluation from more than 300 professionals worldwide, the Stevie Award is a recognition from the ABA, affirming the franchise’s revamped online presence.

“This award represents the culmination of years of research and development with consumers and our franchise owners,” said Mishelle Payne, HomeWell’s senior vice president of marketing. “The new homewellcares.com aligns the distinctive identity and service offerings of our individual HomeWell locations with the evolution of our brand and meets the educational needs of consumers who are at various stages of their care journeys.”

From the brand positioning to testimonials and franchisee and client narratives, Payne emphasized the website’s focus on human connection and HomeWell’s place in the care continuum. 

“Along with user experience and content, we prioritized articulating our passion for people,” she said. “We exist to serve families and communities, and we wanted our website to resonate with all of our target audiences, including our clients, their families, our local partners and potential caregivers.

“Based on the feedback we have received and this special recognition from the ABA, we are proud to see our efforts making a tangible impact. As we look to the future, homewellcares.com will remain a cornerstone of our mission to foster meaningful connections, provide much-needed education on public health issues, and connect families with exceptional in-homecare,” Payne said. 

More than 3,700 nominations for the Stevie Award from organizations of all sizes and in virtually every industry were submitted this year across a wide range of categories, including Startup of the Year, Executive of the Year, Best New Product or Service of the Year, Marketing Campaign of the Year, Thought Leader of the Year and App of the Year, among others. HomeWell received the Silver Stevie Award in the Health Products & Services category.

“While growth in much of the world economy has recovered slowly from the COVID-19 pandemic, the American economy continues to show remarkable resilience and growth,” said Stevie Awards president Maggie Miller. “Our 2024 Stevie winners have contributed to that successful recovery through their innovation, persistence, and hard work.”

Details about The American Business Awards and the list of 2024 Stevie winners are available at StevieAwards.com/ABA.