Sensi.AI Appoints Homecare Advocate Bob Roth to Advisory Board

AUSTIN, Texas—Sensi.AI, an AI-native, data and analytics provider in senior care, announced the appointment of in-home care leader Bob Roth to its advisory board.

Roth is an expert in homecare, including dementia and Alzheimer’s care, with more than 40 years of experience in consumer products, health care and technology. His work as managing partner of Cypress HomeCare Solutions provides essential in-home supportive care services to the Maricopa County region. 

Sensi.AI said since 1994, Cypress has continued to lead the way in innovation for the in-home care industry, from being the first home care agency to create an in-house caregiver training program to empower both professionals and family members with critical coaching, assistance and guidance, to creating an award-winning dementia and Alzheimer’s caregiver training program. Both programs brought national recognition, highlighting the innovation that Cypress brings to the marketplace. 

Roth’s weekly radio show, Health Futures, provides weekly insights into the medical and health care field, focusing on aging adults and senior care, and Roth is a regular columnist and guest speaker for a wide range of media outlets. 

“We are so excited to welcome thought-leader and innovator Bob Roth to our board, at a time where we are focused on using data to shape the health care transformation,” said Romi Gubes, Sensi.AI co-founder and CEO. “Bob’s caring commitment to senior care and his deep wealth of knowledge will enable us to enhance our solution to further meet the needs of individuals aging in place or dealing with dementia.”

This partnership with Sensi.AI brings Roth’s expertise together with Sensi’s high-tech virtual care technology.

“Finding caring and compassionate homecare workers is a growing priority,” said Roth. “Sensi.AI’s pioneering solution allows human caregivers to be complemented with virtual care assistants, enabling accurate detection of potential health issues such as early dementia, and facilitating timely intervention ahead of time. Strategic collaborations are pivotal in driving innovation and fostering positive outcomes in the industry, and in Sensi.AI, I’ve found a partner that truly shares my vision. I’m deeply impressed by what Sensi has already accomplished and invested in working with them to lead the transformation in home supportive care services.”