VGM Group Merges Marketing Agencies

WATERLOO, Iowa—VGM Group is excited to announce the merger of two of its marketing agencies, Two Rivers Marketing and Moxie, effective Jan. 1. The combined team—which will operate as part of Des-Moines based Two Rivers Marketing (2RM)—expands the services and capabilities that each agency has been known for, and provides our clients a true powerhouse of a marketing partner.

Moxie’s client roster will join 2RM and benefit from a more comprehensive range of services, including channel marketing, public relations and content strategy, brand strategy and media buying. Day-to-day contacts for the existing client team will remain in place.

“Those long-term client relationships are invaluable; we’re committed to a hassle-free shift of Moxie’s clients to 2RM,” said Two Rivers Marketing President Brad Olson. “We have a tremendous amount of business-to-business brain power within 2RM already, and with the addition of so many talented individuals from Moxie I’m excited about what we’ll be able to offer clients as well as the doors this opens to new business opportunities.”

The merger of the two marketing agencies is another strategic step in the expansion of VGM Group’s marketing offerings. In 2018, VGM Group acquired Hellman, a boutique marketing agency originally launched by Bob Hellman in Waterloo in 1967. Later renamed Moxie, the agency’s clients include businesses from many industries, with a concentration in industrial manufacturing and health care.

In 2022, VGM Group acquired 2RM, a fully-integrated business-to-business agency focused on the construction, industrial manufacturing, energy, transportation, finance and agriculture industries, including several Fortune 500 companies. Started in 2000, 2RM has been ranked as one of the country’s top 10 business-to-business marketing agencies for three years in a row, according to the B2B Marketing U.S. Agencies Benchmarking Report 2023.

“By joining these two marketing forces, we are strategically positioning ourselves to achieve even greater success in the future as one team,” said VGM Group CEO Jeremy Stolz. “Moxie and 2RM complement each other in ways that will amplify our capabilities, offering a broader spectrum of services to our clients.”

To learn more about Two Rivers Marketing, visit tworiversmarketing.com. To learn more about VGM Group and the industries it serves, visit vgmgroup.com.