Michael Craig New VP of Sales for Hospice Business Line at Traditions Health

NASHVILLE—Traditions Health has recently hired Michael Craig as its new vice president of sales for the hospice business line. In this new role, Craig will oversee Alabama, Georgia, Mississippi and South Carolina. He will also play an integral role in driving the company’s sales growth and expanding market share.

“We are delighted to welcome Michael to Traditions Health in such a critical role. Michael understands the challenges facing the hospice space today and is uniquely suited to navigate the post-acute landscape,” said Freeman Smith, chief operating officer at Traditions Health.

Craig comes to Traditions Health with 25 years of experience in consulting, pharmaceutical, acute care and post-acute care leadership. Before joining Traditions Health, Craig was vice president at Alternate Solutions Health Network for six years. He was responsible for leadership, strategic direction and oversight of the organization’s home health and hospice service lines. Additionally, Craig managed and developed forecasts, budgets, sales pipelines and health system growth partnering.

“I’m thrilled to be joining Traditions Health and I look forward to working with the outstanding sales team here to help foster even more meaningful connections,” Craig said.

Craig and his wife live in Columbus, Ohio.