HomeWell Launches Interactive LMS for Its Franchise System

BURKBURNETT, Texas—HomeWell Franchising Inc., the franchisor of HomeWell Care Services, a non-medical in-home care provider and one of the fastest-growing homecare franchises in the nation, recently made strides toward supporting its rapidly expanding franchise network. This April, HomeWell launched Learning Lab, a new learning management system, for use across its franchise system.

“Learning Lab equips all franchisee staff and our owners—whether new to homecare or industry veterans—with the practical knowledge and insights they need to provide the highest quality of non-medical homecare in our industry,” said Michelle Cone, senior vice president of HomeWell’s training and brand programs. “At HomeWell, our exceptional growth directly results from our ongoing investment in our ownership and their staff; Learning Lab will serve as a key driver of that investment. It’s an incredible step forward for our franchise and the thousands of families who depend on our care.”

A New Home for Learning

With virtual workshops, networking events and numerous on-the-job tools, Learning Lab is now the central hub for all HomeWell’s training, which includes onboarding and continuing professional development. “We’re excited to have this new home for our learning opportunities and resources,” said Erika Ehlers, HomeWell’s senior director of learning. “The Learning Lab is truly a one-stop shop where users across our franchise system can register for webinars, connect with each other and take advantage of our in-house training.”

Ehlers, a 25-year learning and training veteran, was tasked with enhancing the franchise’s training system when she began her journey at HomeWell in January 2022. Soon after, she was joined by Matt Hyre, HomeWell’s learning design and engagement manager, to develop what would later become the Learning Lab.

Through Ehlers’s and Hyre’s due diligence, the Learning Lab builds upon HomeWell’s previous training resources and materials to present information and industry insights more engagingly through quizzes, interactive steps and relevant, supportive applications. The content is also now broken down into shorter, more manageable segments lasting approximately 15 to 30 minutes each and with interactive assessments to help learners better absorb the material. They also allow learners to share feedback for various modules throughout their learning journey.

“The content is easily digestible, which leads to better retention—both in the educational sense and ultimately for employees, including support staff,” said Ehlers. “Each module provides practical and meaningful opportunities for our users to interact and reflect on the material presented.”

To make the experience even more engaging, learners can enjoy some friendly competition and gamification by acquiring various badges, improving their rankings on the leaderboards and more.

“It’s such an organized and intuitive program,” said Hyre. “Resources and ideas are focused on helping each learner feel comfortable and confident in operating their agency and to thrive in their roles.”

Hyre said the courses are also supported with embedded files for download, such as standardized business plan templates, “cheat sheets” for pairing brand program solutions to client concerns and a wide range of industry resources.

LaunchWell & Role-Based Learning

Learning Lab’s LaunchWell series replaces HomeWell’s current initial operations training program, providing a more comprehensive onboarding experience for new franchise locations. The program will comprise several tracks, including industry insights, operations, systems, metrics, talent management sales and marketing.

Along with an improved onboarding process, Ehlers explained that Learning Lab serves as a valuable continuing professional education resource and an effective refresh of HomeWell’s processes for existing owners and seasoned employees. The auto-assignments function provides the most relevant content for each user when their learner account is created, with assigned modules and supporting materials designed to suit their respective roles within the franchise system.

“As we continue to build and evolve what is available on Learning Lab, we will broaden the content for role-specific learning paths, providing a deeper dive into topics that can help experienced owners and staff ‘sharpen the saw’ for their continuing development,” said Ehlers. “We’re really excited to have content available for office support staff as well as owners. Soon, care managers, schedulers, HR/recruiters, sales, and intake, will all benefit from learning content relevant to their roles. We also plan to launch quarterly networking sessions soon to connect associates in the same roles across our system.”

In addition to producing more role-based learning content, Ehlers and Hyre expressed their excitement about future modules for soft skills like communications and customer service, along with virtual workshops and vendor webinars.

“The content available at launch is just the tip of the iceberg,” said Ehlers. “Throughout the remainder of the year and beyond, we’ll be adding meaningful content and continually looking for ways to enhance the value and user experience of the Learning Lab.”