PurposeCare Names New COO

CHICAGO—PurposeCare, a leading provider of coordinated home care and home health services in the Midwest, has announced Rob Barrow as chief operating officer.

Prior to joining, Barrow was a member of the private equity team at Lorient Capital, which developed and invested in the PurposeCare business. He also served as chief operating officer for two Lorient portfolio companies, including Healthy Living Network in California and Centria Healthcare. PurposeCare is the parent company of Purpose Home Health, Alliance Home Health Services, A1 Home Health Care and A1 Nursing Care, Newsome Home Health Care, and Honor Home Health serving the most vulnerable across a growing footprint in the Midwest.

“Rob is a proven chief operating officer with extensive home health and home care experience,” said PurposeCare CEO Rich Keller. “We are excited to have him join the team as he brings seasoned leadership during our rapid growth through acquisition.”

Barrow is an expert at identifying complex challenges and implementing rapid change through the deployment of a unique set of tools such as quality and productivity improvement and operational performance improvement as well as organizational behavioral management, to name a few. The result has been a long history of increasing patient satisfaction, clinician engagement and operational efficiency.

“I am looking forward to continuing the work with the team at PurposeCare on the ground level,” Barrow said. “I know my past operations experience will help propel growth at PurposeCare as we continue to deliver an exceptional level of care to our clients and families.”