Essentially Women Launches Mother-Baby Program

WATERLOO, Iowa (August 25, 2022)—Essentially Women (EW), a division of VGM & Associates, has announced Lily, a new mother-baby program designed to help members grow their business in this fast-growing area of the women’s care industry.

Named after the flower associated with femininity, love and motherhood, Lily is focused on helping members support mothers and babies in every aspect, from pregnancy to new mom and beyond.

This program offers products, services and solutions to help members support women in all stages of motherhood. Resources include thought leadership, education and training, discount programs and more. Leading vendor partners of EW are also part of this program.

“Whether you’re starting a new business or expanding your current offerings, Lily is our source for EW members to gain access to education, thought leadership, product vendors, services, and programs dedicated to helping them succeed in lucrative segment,” says Nikki Jensen, vice president of Essentially Women. “We’re so excited to embark on the motherhood journey together.”

To learn more, visit essentiallywomen.com/lily.