Forcura Expands Executive Team

JACKSONVILLE, Fla. (July 9, 2021)—Forcura, a health care technology company that enables safer patient care transitions and coordination, announced that two new executives have joined the company. Laura Montesantos joins as vice president of product management and David Kerr begins as vice president of engineering. Montesantos and Kerr will work together to build upon Forcura’s Care Coordination Platform and enhance capabilities. Largely informed by Focura’s prolific customer experience feedback and visionary product roadmap, Montesantos and Kerr will work to bring best in class technology solutions to their clients. 

Montesantos joins Forcura with over 20 years of product management experience and is a lawyer with a master’s degree in health law. She has extensive knowledge of user relations around product deliverables within the healthcare industry. 

“I am so excited to join Forcura and apply what I’ve learned from my time on both the payer and provider ends of this business,” said Montesantos. “Forcura sits at the perfect intersection of making clinical information more comprehensive and usable in a platform that makes workflows more streamlined and automated.”

Kerr brings a technically focused IT and operations background to Forcura with more than 20 years of experience in IT strategy and enterprise software development. Strategic alignment of resources based on Forcura’s mission and what the clients need most will be his focus. 

“I am enthusiastic about leading Forcura’s engineering team as it comes at the ideal moment of opportunity as technology and interoperability increasingly intersect,” said Kerr. “Along with product management, we have real line-of-sight on what the market needs most, and I know Forcura’s immense internal talent can continue to deliver those breakthroughs.” 

With 31 million clinical document transactions per year, Forcura serves over 600 clients who provide care for more than a half a million patients every month across more than 7,000 locations. Forcura’s technology empowers health care providers to function at their peak, working to standardize interoperability and integration among post-acute healthcare organizations, physicians and electronic health records. With plans to broaden their platform and services in 2021, Forcura is also expanding into the rehabilitation therapy sector while exploring additional healthcare lines of business and partnerships.

Craig Mandeville, founder and CEO of Forcura, said, “Forcura is at a pivotal moment where we’ve grown our potential to such a massive opportunity that we need the best leadership with the right experience to help us fully execute on what comes next. I couldn’t be more thrilled to have Laura Montesantos and David Kerr on our leadership team and think their passion not just for Forcura’s mission, but for its people, is exactly the combination that powers Forcura’s growth, and keeps us true to our culture.”

Visit forcura.com for more information.