Heartland Conference to Offer Unique Retail Training Space

WATERLOO, Iowa (April 27, 2017)—VGM has leased a storefront for a one-of-a-kind retail training lab during its annual members-only Heartland Conference.

Located across the street from the convention center, the 1,100 square foot showroom will feature innovative health care products and display concepts that attendees can examine and potentially apply to their business.

“We’re proud to enhance Heartland Conference attendees’ experience by offering this innovative, hands-on approach to learning,” said VGM’s Director of Retail Programs Rob Baumhover. “The showroom will be designed as an ideal retail store, providing a unique platform to highlight opportunities for our members to strengthen their retail program.”

The Retail Training Lab will be open exclusively for attendees to visit throughout the four-day conference. VGM’s online marketing agency, Forbin, will also be in the showroom discussing online marketing tactics and trends to help providers reach their target audience.

Along with the retail lab, Baumhover and the VGM Retail Services team will be presenting a pre-conference strategy-driven session titled Achieving Retail Success. Other retail-specific education includes presentations on an all-cash, health and wellness business model, inventory management and using retail marketing strategies to attract and retain customers.

“If you’re looking to bolster your business’s retail program, then Heartland Conference is a must-attend event,” stated Baumhover. “All-inclusive pricing covers education, meals, transportation and a number of social events. You don’t want to miss out.”

VGM’s Heartland Conference takes place June 12–15 in Waterloo, Iowa.

For more information visit vgmheartland.com.