Mute Celebrates World Sleep Day with US Product Launch

RICHMOND, VICTORIA, AUSTRALIA (March 18, 2016)—World Sleep Day is this Friday,  March 18^th, so it’s a perfect time for a snoring amnesty!

Do you have dark circles as a result of a partner who snores, or are you the one emitting the sound of a jet engine as you sleep? Help is at hand with a technologically advanced new product called Mute which acts as a nasal stent to help alleviate snoring and aid a good night’s sleep.

The theme for World Sleep Day this year centers around good sleep being a “reachable dream” as most sleep disorders are preventable or treatable, yet less than one-third of sufferers look for help and investigate options which may help (www.worldsleepday.org).

Mute by the Australian company, Rhinomed, is a nasal device, which uses a unique dilation technology to help consumers breathe more and snore less. It’s easy to use, drug-free, discreet and comes in three sizes: small, medium and large—each designed to fit the anatomy of the nose and to gently expand nasal airways allowing more air in.

Snoring and sleep disruption is a big issue for American adults. A recent omnibus survey of 1000 US adults highlighted that 50 percent of both snorers and their partners have disrupted sleep due to snoring which leaves them feeling tired and groggy the next day. 45 percent of respondents from snoring households reported having mediocre or poor sleep quality as compared to 63 percent of people from non-snoring homes, who said they had good or excellent sleep quality.

Couples are also seeing the impact of snoring on their relationship with their partner, with 27 percent either admitting to sleeping apart or to less intimacy due to snoring and 30 percent citing snoring as a cause of tension or arguments.

Made from ultra-soft medical-grade polymer materials, Mute increases the volume of air travelling through the nose during sleep, encouraging nasal breathing, which may alleviate congestion—a factor critical to a reduction in snoring and a better quality of sleep. The product is based on Rhinomed’s Turbine breathing technology used by top sportspeople including five times Olympian, Sir Steve Redgrave CBE and two-time Tour De France winner Chris Froome, and is proven to increase airflow by an average of 38 percent by dilating the nasal airways.

The product has been trialed with U.S., UK and Australian consumers who have shared their snoring stories on Mute’s Facebook page. Some believed their partner’s snoring was “as loud as a hippopotamus” or like a “barnyard at dawn” or “like Darth Vader with a cold” whilst other’s have been banned from sleepovers entirely. Many who have tried the product felt it had really helped reduce their snoring and saved their relationship.

Sir Steve Redgrave CBE, who has been affected by others’ snoring during his competitive career said: “Securing quality sleep is increasingly recognized as important to performance in the sports world but also to people’s everyday lives. I believe Mute can play a significant role in reducing snoring, which is a major source of sleep disruption.”

Mute is now available from mutesnoring.com, priced at $27.95 for a single-size three-pack (30 night supply).