Smart Home Services to Have Major Impact on Tech Adoption

NEW YORK (January 6, 2016)—In a recent GfK global survey, consumers said they expect smart home services to have a big impact on their lives—bigger than wearables, connected cars, the Internet of Things (IoT) and six other emerging technologies. But what obstacles and expectations will smart home need to confront on its way to mainstream adoption?

At this week’s Consumer Electronics Show (CES), GfK’s Kevin Taylor (EVP and Head of Technology, North America) and Don Simons (Managing Director, Consumer Goods, North America) will share results from the company’s recent study, which included over 7,000 people in Brazil China, Germany, Japan, Korea, the UK and the US.

The presentation, taking place on Friday January 8 at 10:15 a.m. (LVCC, North Hall, Room N258), will also explore

• Consumer attitudes toward and expectations of smart home technology,
• The current state of smart home technology adoption,
• The most and least appealing categories of Smart Home offerings, and
• Key barriers that must be overcome for Smart Home to become a consumer-driven revolution

The study also includes a special look at smart home acceptance and attitudes among Leading Edge Consumers (LECs), who are passionate about technology and likely to influence mainstream adoption. LECs chose smart home as their most impactful new technology.

Visit gfk.com for more information.