iTOK Becomes Bask Technology, Sharpens Focus on Underserved Senior Market

LEHI, UTAH (November 5, 2015)—Bask Technology Inc., one of the nation’s leading providers of managed tech services, has unveiled its new brand and redesigned website. The rebrand represents a new chapter in the company’s growth, with a sharper focus on its members and a warmer personality to match its friendly, expert Technology Advisors.

Founded in 2004 as iTOK, Inc., Bask provides remote technology support for connected families, homes, and small businesses. From privacy protection to online data backup, its innovative subscription service provides peace of mind to tens of thousands of members worldwide. While the rebrand sets the stage for increased growth and national recognition, the company’s core purpose remains the same: to build trusted relationships with its members with remarkable advice, safety and support for the technology in their lives.

The company’s new strategy and focus is bolstered by survey data collected from its member base, which found that 81 percent of seniors would use technology more often if they had someone on-call to assist them. The survey also revealed the following:

• 85 percent of respondents agree technology can help them live longer in their own homes (aging in place).
• 39 percent of respondents feel only somewhat connected or not at all connected to their families.
• Among those who don’t feel connected, 78 percent agree that technology could help them connect more.

“Seniors believe technology can help them stay connected and independent, but they need a trustworthy support line to learn the ins and outs of new technology,” said James P. Dunn, CEO of Bask. “At Bask, we’re building on a decade of experience of helping people enjoy their tech. Learning anything new can be intimidating, so we offer our members patient and savvy support that empowers them to stay connected and protect their digital data.”

“There is a tremendous opportunity for companies to address the growing gap between technologically advanced Millennials and an aging population of Boomers who feel left behind as the digital world evolves.” Dunn continues, “These findings prove that many seniors want to use technology, but they need authentic, comprehensive support. Backed by a U.S. based work force and a focus on reliability and ease of use, Bask can better engage with seniors and provide support to this important market.”

To learn more about the Bask Connected Families Survey, visit its newly redesigned website at https://www.bask.com/connected-families-survey/.